The bruising running back filed paperwork last week to trademark the sentence, “I’m just here so I won’t get fined,” according to the US Patent and Trademark Office.
The phrase originated at a Media Day event prior to Super Bowl XLIX. With about 200 reporters crowded around his podium, Lynch constantly repeated the sentence for five minutes before leaving the podium. The plan worked, and Lynch wasn’t fined by the league.
Last November, the NFL fined Lynch $50,000 for violations of the league’s media policy in addition to collecting the $50,000 fine that was imposed against Lynch for violations last season. The fine from 2013 was held in anticipation of future cooperation from Lynch.
Lynch already owns the trademark for Beast Mode and has granted its use on a limited bases. But that’s not stopping fans from creating their own Beast Mode products, including a sausage with Skittles and even a strain of marijuana.
If his latest application is approved, he would own the rights to use the phrase on shirts, hats, hoodies and various jackets.
It’s unclear if Lynch will be back with the Seahawks next year. The 28-year-old running back is reportedly contemplating retirement despite having one more year on his contract at $7 million. Coach Pete Carroll said last week that he wants his top runner to come back and make another Super Bowl run next season.